Your AI fitness & nutrition coach

Your path to your best self

AI-personalized nutrition and training, daily tracking, and a realistic visualization of your future self.

AI-personalized

Built around your body and goal

Arabic & English

Right-to-left, made for the Gulf

Safety-first

Medical guardrails on every plan

Why Masar

Built for your life — not someone else's routine

You've tried the apps that bark generic workouts and count calories like a stranger. Masar is different. It begins with you — your body, your goals, your table, your Ramadan, your Gulf summer. Every plan is built around real food you'll actually eat and training you can actually keep: honest guidance, no shame, no crash diets. مسار means "path" — and this one is yours to walk, for life.

How it works

From first answer to best self

Four simple steps — most people are training the same day.

  1. 1

    Tell us about you

    A quick intake: age, weight, health conditions, activity and your goal.

  2. 2

    Get your AI plan

    Personalized nutrition and training, generated in minutes with safety guardrails.

  3. 3

    Track every day

    Log meals and workouts with a tap — your plan adapts as you progress.

  4. 4

    See your future self

    A realistic visualization of the person your consistency builds.

Nutrition

Meals built around your goal

Balanced daily calories and macros, real portions and cooking methods, tuned to your dietary preferences — never a generic diet.

  • Calorie and macro targets that respect safe floors
  • Halal-friendly, preference-aware meals
  • Adapts as your progress changes

Training

Workouts that fit your week

A weekly split matched to your equipment and training days, with clear sets, reps and rest — at home or in the gym.

  • Home, basic or full-gym plans
  • Clear sets, reps and rest for every move
  • Recovery days built in

Future self

Motivation you can see

With your consent, Masar renders a realistic, healthy projection of your goal physique — so your target feels real, not abstract.

  • Private and consent-based
  • Realistic and health-based — never extreme
  • Yours to delete anytime

Made for the Gulf. Made for you.

Truly bilingual

Arabic-first and English-fluent — down to the plan text and your coach's voice.

Halal & local

Meals from your kitchen and your culture, never a Western template.

Safety-first

Calorie floors, safe pacing, and physician flags baked into every plan.

See your future self

A realistic look at where the plan takes you — motivation you can see.

Real people, on call

Message the Masar team any time. You're never doing this alone.

Your pace, one path

Track daily, adapt weekly, keep going. Consistency over perfection.

Who it's for

Wherever you're starting, the path begins here

Masar meets you where you are — no judgment, no comparison, just your next step.

Starting from zero

Never trained before? No gym, no experience, no problem. We start gentle and build.

Coming back

Returning after a break, an injury, or a long busy stretch — we ease you in safely.

The Ramadan reset

Rebuild your energy and strength after the month, the healthy and lasting way.

Managing a condition

Diabetes, blood pressure, a heart condition — plans that put your health first.

A full, busy life

Parents and professionals: 20-minute home workouts and quick, halal meals.

Chasing a goal

A wedding, the summer, a number on the scale — a clear path to reach it.

Built on safety

Care that respects your health

Masar is not a substitute for medical advice. Plans flag serious conditions to consult a physician, never prescribe dangerously low calories, and always account for what you tell us.

  • Physician-consult flags for blood pressure, diabetes and heart conditions
  • Safe calorie floors enforced on every plan
  • Your health data and photos stay private and encrypted

The store

Everything to support your plan

Curated supplements and gear matched to your goal — protein, creatine, resistance bands and more, delivered to your door.

Browse the store

One subscription, a full path

Pick the plan that fits — upgrade or cancel anytime.

Monthly

99AED · per month

Subscribe now

Quarterly

−16%

249AED · every 3 months

Subscribe now

Questions, answered

Do I need any equipment?

No. Masar builds plans for home with no equipment, basic gear, or a full gym — whatever you have.

Is it safe if I have a health condition?

Masar accounts for conditions like high blood pressure, diabetes and heart issues, flags when you should consult a physician first, and never prescribes dangerously low calories.

How does the future-self image work?

Only with your explicit consent. Masar renders a realistic, healthy projection from your photo, kept private and deletable anytime.

Can I cancel anytime?

Yes. Upgrade, downgrade or cancel whenever you like — your plan runs until the end of the paid period.

Is Masar available in Arabic?

Fully. Masar is Arabic-first with complete right-to-left support, and English too.

Is my data private?

Yes. Your health details and any photos are encrypted, never sold, and yours to delete permanently at any time.

Can I talk to a real person?

Yes — message the Masar team right inside the app whenever you have a question or need a hand.

Your first step starts today

Answer a few quick questions and get your full plan in minutes.